The Mobile Shop: Where PC Optimum members shop mobile
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Where PC OptimumTM members shop mobile
Expert advice
Get expert advice from our Mobilists® to find the right phone and plan—all in your local grocery store.
Earn and redeem
Earn PC Optimum™ points on the things you buy and use them to save on the things you love—like your next phone.
Exclusive perks
Enjoy exclusive offers, rewards, and savings, only available for PC Optimum™ members.
Contact us
Speak with a Mobilist®
We are available to take your call between 10am – 9pm EST, 7 days a week: 1 (888) 811-1203.
Visit us at The Mobile ShopTM
Visit us in-store and let a Mobilist® help you find what you're looking for.
Find us at your favourite grocery stores.
*Setup fee may apply. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Offer available for a limited time while supplies last. Get a one-time bonus of 75,000 PC Optimum™ points on new phone activations or upgrades on a 2-year Rogers 5G+ Ultimate Plan or Bell Ultra plan, on top of other in-market offers. Device handling fees may apply. Subject to credit approval. A down payment may be required based on our evaluation of your credit. Product availability may vary by store. Subject to change. Conditions apply.
1Offer available for a limited time while supplies last. PC Optimum members get 75,000 points with new phone activation on the Rogers Ultimate plan or Bell Ultra Plan in addition to up to 1,050,000 bonus PC Optimum™ points, including the trade in value of an eligible iPhone 17 Pro Max device (1,000,000 PC Optimum Points) plus 50,000 PC Optimum points in the form of trade in bonuses. Subject to credit approval and all trade in program terms and conditions. By participating in the Program you agree to the Program Terms. Subject to change. Terms and conditions apply. Learn more at themobileshop.ca
2Offer available for a limited time while supplies last. PC Optimum members get 75,000 points with new phone activation on the Bell Ultra Plan in addition to the regular 150,000 points available on iPhone 17 Pro or Pro Max. Offer subject to change without notice. See full details in store.
3Offer available for a limited time, while supplies last. PC Optimum™ members receive 75,000 points with a new phone activation on a Rogers Ultimate plan or Bell Ultra plan, plus up to 290,000 trade-in bonus points with Bell or up to 240,000 trade-in bonus points with Rogers when trading in an eligible device towards an iPhone 18 Pro or iPhone 18 Pro Max. Members may also receive up to 980,000 points based on the trade-in value of an eligible iPhone 17 Pro Max. Subject to credit approval and all trade-in program terms and conditions. By participating in the program, you agree to the program terms. Offer is subject to change. Terms and conditions apply. Learn more at themobileshop.ca.
The Mobile Shop™ is a division of Loblaws Inc.
Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9